Montage Kapalua Bay Appoints Robert Friedl as General Manager

KAPALUA BAY, Hawaii (August 7, 2023) Montage Hotels & Resorts today announces the appointment of Robert Friedl as general manager of Montage Kapalua Bay. With three decades of leadership experience in the hospitality industry at a variety of properties, including ten years at Ritz-Carlton and a dozen years in Hawaii with a turn as resort manager during Montage Kapalua Bay’s reflagging and remodeling from The Residences at Kapalua Bay, Friedl is responsible for all the daily operations of the luxury beachfront resort.

“I am pleased to welcome Robert Friedl back to Montage Kapalua Bay,” said Jason Herthel, president and chief operating officer of Montage International. “With many years of experience within the luxury segment and his familiarity with the community and culture of Hawaii, we are very fortunate to have Robert as a part of the Montage family.”

Friedl rejoined Montage Kapalua Bay from MacNaughton Hospitality in Honolulu, where as vice president of hospitality operations he oversaw all operational aspects of a three-property division, while playing a key role in the creation of independent luxury hospitality brands and leading the transition of a 327-room hotel into the company’s portfolio.

Friedl’s previous hotel management experiences include assistant general manager and then general manager of The Sebastian – Vail in the heart of Colorado ski country, followed by general manager of The Laylow Waikiki, an Autograph Collection Hotel for six years, where the property received multiple awards and accolades. In 2008, Friedl was appointed first director of operations and then resort manager of The Ritz-Carlton Club and Residences, Kapalua Bay which transitioned to The Residences at Kapalua Bay, a Timbers Resort, and then to Montage Kapalua Bay. Other properties dotting Friedl’s career history include The Ritz-Carlton Club, Aspen Highlands; Hard Rock Hotel San Diego; L’Auberge de Sedona in Arizona and Delano Miami Beach.

Friedl received a Bachelor of Business Administration and a Master of Business Administration in hotel, restaurant, and catering management from Hotelfachschule Pegnitz in Germany, where his hotel career started.

For more information on Montage Kapalua Bay, please visit


For Robert Friedl’s headshot, download here.



About Montage Kapalua Bay 

The 24-acre Montage Kapalua Bay is set beachfront atop picturesque Kapalua Bay in Maui, Hawaii. The intimate resort features 70 Residences, Grand Residences, Signature Residences, and privately owned Montage Residences ranging from one to four bedrooms with spacious living rooms, large private lanais, fully equipped kitchens, elegant master suites and luxurious bathrooms with designs that beautifully reflect the resort’s island heritage. The resort showcases the Hawaiian lifestyle with a multi-tiered lagoon pool which cascades down the center of the resort, four restaurants and bars including, signature restaurant Cane & Canoe; Montage’s signature children’s program, Paintbox, over 28,000-sq. ft. of outdoor event space and an intimate room for indoor meetings and functions. The 40,000-sq. ft. Spa Montage harnesses the essence of Hawaii with an exceptional palette of spa therapies, beauty treatments and wellness offerings inspired by the tropical surroundings. Montage Kapalua Bay is a member of Preferred Hotels & Resorts’ worldwide collection. For more information, follow @montagekapalua or visit


About Montage Hotels & Resorts

Montage Hotels & Resorts is the ultra-luxury hospitality management company founded by Alan J. Fuerstman. Designed to serve the affluent and discerning traveler and homeowner, the company features an artistic collection of distinctive hotels, resorts, and residences. Each Montage property offers comfortable elegance, a unique sense of place and spirit, impeccable hospitality and memorable culinary, spa and lifestyle experiences. The portfolio of hotels, resorts and residences includes: Montage Laguna Beach, Montage Deer Valley, Montage Kapalua Bay, Montage Palmetto Bluff, Montage Los Cabos, Montage Healdsburg, and Montage Big Sky. Future destinations include Montage Cay, Montage La Quinta and Montage Punta Mita. Montage Hotels & Resorts is a member of Preferred Hotels & Resorts. For more information, follow @montagehotels or visit